Intermediate Microeconomics Module 22 Asymmetric Information

ASYMMETRIC INFORMATION 455 CHAPTER 22 Asymmetric Information THE POLICY QUESTION SHOULD THE GOVERNMENT MANDATE THE PURCHASE OF HEALTH INSURANCE ?

A key component of the Affordable Care Act , passed by Congress and signed into law by President Obama in 2010 , was the individual mandate . This compelled individuals to purchase health insurance or face a large financial penalty . This provision proved to be the most controversial ofthe new law , yet many economists believed it to be the crucial piece that guaranteed the success of the new law . EXPLORING THE POLICY QUESTION . Why do many economists think it essential that the individual mandate be a part ofthe Affordable Care Act ?

Is the individual mandate the only way to achieve universal health insurance ?

What other ways do societies accomplish this ?

LEARNING OBJECTIVES The Problem Learning Objective Describe the lemons problem in markets with asymmetric information . Adverse Selection Learning Objective Explain the term adverse selection and how it affects insurance markets . Models Learning Objective Describe how asymmetric information can affect relationships . Moral Hazard Learning Objective Explain moral hazard and how it can affect the efficiency of markets . 455

456 PATRICK EMERSON Policy Example The Affordable Care Act Learning Objective Explain how adverse selection models explain the importance economists place on the individual date in the Affordable Care Act . THE PROBLEM Learning Objective Describe the lemons problem in markets with asymmetric information . One of the assumptions of the hypothesis is that buyers and sellers are completely informed they know everything there is to know about the goods for sale in a market , like their quality . This is critical for achieving efficiency , since a buyer willingness to pay for a good depends on them knowing the value of the good to themselves . If a buyer , for example , overestimates the value of a good to themselves , perhaps by its quality , then they might end up buying it at a price that exceeds their willingness to pay for the good once its quality is revealed . This would be an exchange that lowers total surplus , and the market can not therefore be efficient . Asymmetric information describes a situation where one side of an exchange , the buyer or the seller , knows more about the product than the other . Generally , we might expect the sellers of goods to know more about them than buyers , but not collector might know more about the value of an item they see for sale by someone who found an old item in their attic . Items whose value is not immediately known to a buyer or seller are said to have hidden characteristics . Asymmetric tion can also arise when agents actions are not visible to all parties . For example , a customer may hire a mechanic to fix their car , but they do not observe the actions the mechanic actually takes . The mechanic might say they replaced a part when , in fact , they did not . We call these hidden actions . In situations where both parties to a transaction have the same information , either full or partial , neither party has an advantage over the other . However , when one party has access to more information , this can lead to opportunistic behavior , where the more informed party takes advantage of the less informed party for economic gain . This advantage taking leads to market failures where actions fail to yield efficient outcomes . Two main problems associated with asymmetric information are adverse selection and moral hazard . Adverse selection refers to the situation where asymmetric on the part ofone party in an economic transaction leads to the desirable good remaining unsold , even though it would be sold in a market with full information . The classic example of this is called the market for lemons , after George 1970 paper of the same name . In this scenario , sellers of used cars possess more information about the true quality of the cars than sellers do , since the owners of used cars have been using them and know their faults . In a version of this model , consider a world in which there are only two types of cars good quality cars and bad quality cars ( or lemons , which in the United States is slang for a bad car ) There are equal of both in the marketplace , and both buyers and sellers know this . Buyers value good used cars at and lemons at . Sellers are willing to sell good used cars for and lemons for . For clarity , let suppose that there are exactly one hundred cars of each type and over two hundred ers , each willing to buy either car , given the right price . Immediately , we can see that in a world of full information , an efficient outcome will arise owners of good cars will sell them at a price between and , and owners of lemons will sell them at a price between and . Each car sold will generate a total of in total surplus regardless

ASYMMETRIC 457 of the price agreed to , as this is the difference between the sellers minimum willingness to accept and the buyers maximum willingness to pay . In the end , the sale oftwo hundred cars will yield a total surplus of ( or two hundred cars times surplus for each ) Now consider a world of asymmetric information , where the sellers know the quality of the cars they are selling but the buyers do not . Sellers of both types of cars have an incentive to claim that their cars are of good quality . Buyers understand the incentive to misrepresent the true quality of the car and therefore do not believe the sellers claims . So what happens in the market ?

Let keep things simple by assuming that buyers are risk neutral . In this case , the buyers know that with equal amounts of both types of cars in the market , choosing one at random will yield an expected value of . Probability of a good car , value ofa good car 10 , 000 Probability ofa bad car , Value of a lemon , 000 Expected value ( 10 , 000 ) 500 This means that no buyer is willing to pay more than for a used car . Since this is true , no seller of a good car is willing to sell , as is lower than their minimum willingness to accept . Because of this , no owner of a used car will sell it , and the only cars for sale on the market will be the lemons . Both buyers and sellers can figure this out , and in the end , buyers know that only lemons are for sale and will not offer more than . This leaves a market for only lemons in which all one hundred lemons will be sold for a price between and . Each transaction generates in total surplus for a total of . This is the market failure the asymmetric information problem leads to a deadweight loss of , or the difference between the total surplus in the full information place and the total surplus in the market with asymmetric information . The fact that the cars disappear from the market is called adverse selection , a topic we will focus on in the next section . ADVERSE SELECTION Learning Objective Explain the term adverse selection and how it affects insurance markets . Adverse selection occurs when the more desirable attributes ofa market withdraw due to asymmetric information . This could be products , consumers , or sellers . The result is that consumers and producers may not make transactions that are socially beneficial , actions that would yield positive producer consumer surplus . This is the market failure associated with asymmetric information the ability of the more informed agents to exploit their advantage . Insurance markets are a classic example of market failures from information . Information exist in insurance markets due to the fact that there is both hidden action and hidden characteristics insurers can not monitor the actions and private information of the insured . For ple , in car insurance , the insurer does not know how carefully a driver actually drives . In health insurance , the insurer might not know about conditions and the lifestyle of their insured . Because of this information asymmetry , insurers have to charge a price that is an average of the costs of their insured . This price is often too high for the most desirable consumers , causing them to not purchase insurance . This decision to stay out of the market makes the situation worse , as the average cost of the insured increases as the lowest cost consumers exit , further raising the price of insurance and forcing even more of the healthier consumers from the market . This outcome is inefficient because if insurance companies had full information about their clients , they could charge each a price that is above the cost of insurance but is less than the risk

458 PATRICK EMERSON amount above the cost that consumers are willing to pay to avoid would allow these healthier clients to purchase insurance and create more surplus in society . MODELS Learning Objective Describe how asymmetric information can affect relationships . relationships are situations in which one person , the principal , pays another person to perform a task for them . In its most basic form , this describes the relationship . But it can also describe a situation in which a car owner pays a mechanic to fix their car , a homeowner hires a , or many other everyday situations . These relationships are often subject to metric information because agents can act in ways that are unobserved by the principal . If the individual incentives are not aligned , the agents might take actions contrary to the interests of the principal . For example , the owner of a car in need of repair would like the car to be repaired properly and as as possible . The mechanic incentives might be to repair the car properly but to maximize their revenue from the situation . So , for example , the mechanic might like to perform extra , unnecessary work in order to earn more money . Since the car owner does not know that the extra work is unnecessary , the mechanic can claim it is and earn the extra revenue . Similarly , an employer incentive is to have each employee work hard and efficiently . But a worker incentive might be to expend as minimal an effort as possible but still perform their assigned duties . If the employer can not detect that the employee is not giving their maximum effort , the employee is free to give a diminished effort . In these situations , it would be unsurprising for employees to give less than their full effort . The key to these situations of incentives is the presence of hidden actions efforts ( or lack thereof ) on the part of one or both parties that are unobserved by the other . For example , if ajob simply requires an agent to put two component pieces of a computer together on an assembly line , the pal can presumably observe the agent actions by monitoring the number of parts they assemble in an hour . They can also test to make sure the connection of each set of two parts is good . In this case , it is easy to write a contract to align incentives specify the number of parts the agent is required in an hour . But consider the situation where the principal can not observe the effort of the agent . For example , in retail sales , it might be difficult to observe each interaction with customers . We call these hidden actions , and they make it difficult or impossible to write a contract specifying a particular level of effort . relationships where there is hidden action can be addressed through contracts that seek to align incentives through rewarding performance instead of effort . A typical one in the case of retail sales is through the use of commissions , where the agent gets a percentage of every sale they make ( or a percentage of sales over a certain threshold ) This helps align the incentives ofthe principal , to make as much revenue as possible , with the agent , who , with a commission contract , would like to maximize the value of their own sales . Other examples are CEO pay , where the CEO ofa company is compensated partially based on the performance of the firm itself . MORAL HAZARD Learning Objective Explain moral hazard and how it can affect the efficiency of markets . Another consequence of hidden action is moral hazard , where people who have entered into contract to mitigate the cost of risk engage in riskier behavior because the costs have diminished . An insurance contract that covers the cost of damage from an automobile collision might cause the holder of the tract to drive in a less cautious manner , increasing the risk of an accident . Borrowers who have limited liability contracts might be more willing to take risks with the money they borrow . If the actions of the

ASYMMETRIC INFORMATION 459 contract holder could be monitored , the problem would go away , as the contract could be written to take behavior into account and either prohibit it or charge a price based on the nature of the actions the tract holder engages in . It is the hidden action aspect ofthese contracts that gives rise to moral hazard . The consequence of contracts that reduce the cost of and therefore increase the incentives to take risks is that they become more expensive . An insurer who sells auto insurance will have to charge higher premiums as a consequence of moral hazard because its costs go up with riskier driving on the part of the . This causes premiums to go up for all holders , making it too expensive for the most careful drivers and causing a market failure . POLICY EXAMPLE THE AFFORDABLE CARE ACT Learning Objective Explain how adverse selection models explain the importance economists place on the individual mandate in the Affordable Care Act . Social insurance contracts like the Affordable Care Act rest on the principle that adverse events , like an injury , accident , or health crisis , can happen to anyone and that by pooling resources , the unlucky can be cared for from the shared resources of society . When participation is universal , the cost to the depends on the average risk of the insured . If optional , adverse selection tells us who is the most likely to stay in the pool and who is most likely to leave , the most risky and the least risky , respectively . This will increase the cost of insurance for those who remain and threaten the viability of the system as care becomes less affordable . REVIEW TOPICS AND RELATED LEARNING OUTCOMES The Problem Learning Objective Describe the lemons problem in markets with asymmetric information . Adverse Selection Learning Objective Explain the term adverse selection and how it affects insurance markets . Models Learning Objective Describe how asymmetric information can affect relationships . Moral Hazard Learning Objective Explain moral hazard and how it can affect the efficiency of markets . Policy Example The Affordable Care Act Learning Objective Explain how adverse selection models explain the importance economists place on the individual date in the Affordable Care Act .

460 PATRICK EMERSON LEARN KEY TOPICS Terms Hidden characteristics Items whose value is not immediately known to a buyer or seller are said to have hidden characteristics . Hidden action When agents actions are not visible to all parties ( for example , a customer may hire a mechanic to their car , but they do not observe the actions the mechanic actually takes ) we call these hidden actions . Adverse selection Adverse selection refers to the situation where asymmetric information on the part of one party in an economic transaction leads to the able good remaining unsold , even though it would be sold in a market with full information . Moral hazard Another consequence of hidden action is moral hazard , where people who have entered into contract to mitigate the cost of risk engage in riskier behavior because the costs have diminished . relationships relationships are situations in which one person , the principal , pays another person to perform a task for them .