Human Behavior and the Social Environment I Part III Chapter 4 The Elements of Culture

Chapter The Elements of Culture Distinguish material culture and nonmaterial culture . List and define the several elements of culture . Describe certain values that distinguish the United States from other nations . Culture is as the symbols , language , beliefs , values , and artifacts that are part of any society . As this definition suggests , there are two basic components of culture ideas and symbols on the one hand and artifacts ( material objects ) on the other . The first type , called nonmaterial culture , includes the values , beliefs , symbols , and language that define a society . The second type , called material , includes all the society physical objects , such as its tools and technology , clothing , eating utensils , and means of transportation . These elements of culture are discussed next . 120 Chapter The Elements of Culture

Symbols Every culture is filled with symbols , or things that stand for something else and that often evoke various reactions and emotions . Some symbols are actually types of nonverbal communication , while other symbols are in fact material objects . As the symbolic interactionist perspective discussed in Chapter and the Sociological Perspective emphasizes , shared symbols make social interaction possible . Let look at nonverbal symbols first . A common one is shaking hands , which is done in some societies but not in others . It commonly conveys friendship and is used as a sign of both greeting and departure . Probably all societies have nonverbal symbols we call gestures , movements of the hands , arms , or other parts of the body that are meant to convey certain ideas or emotions . However , the same gesture can mean one thing in one society and something quite different in another society ( 1998 ) In the United States , for example , if we nod our head up and down , we mean yes , and if we shake it back and forth , we mean no . In , however , nodding means no , while shaking our head back and forth means yes ! In the United States , if we make an by putting our thumb and forefinger together , we mean OK , but the same gesture in certain parts of Europe signifies an obscenity . Thumbs up in the United States means great or wonderful , but in Australia it means the same thing as extending the middle finger in the United States . Certain parts of the Middle East and Asia would be offended if they saw you using your left hand to eat , because they use their left hand for bathroom hygiene . Chapter The Elements of Culture 121

The meaning of a gesture may from one society to another . This familiar gesture means OK in the United States , but in certain parts of Europe it signifies an obscenity . An American using this gesture might very well be greeted with an angry look . Wang oh . Some of our most important symbols are objects . Here the flag is a prime example . For most Americans , the flag is not just a piece of cloth with red and white stripes and white stars against a field of blue . Instead , it is a symbol of freedom , democracy , and other American values and , accordingly , inspires pride and patriotism . During the Vietnam War , however , the flag became to many Americans a symbol of war and imperialism . Some burned the flag in protest , prompting angry attacks by bystanders and negative coverage by the news media . Other objects have symbolic value for religious reasons . Three of the most familiar religious symbols in many nations are the cross , the Star of David , and the crescent moon , which are widely understood to represent Christianity , Judaism , and Islam , respectively . Whereas many cultures attach no religious significance to these shapes , for many people across the world they 122 Chapter The Elements of Culture

evoke very strong feelings of religious faith . Recognizing this , hate groups have often desecrated these symbols . As these examples indicate , shared symbols , both nonverbal communication and tangible objects , are an important part of any culture but also can lead to misunderstandings and even hostility . These problems underscore the significance of symbols for social interaction and meaning . Language Perhaps our most important set of symbols is language . In English , the word chair means something we sit on . In Spanish , the word means the same thing . As long as we agree how to interpret these words , a shared language and thus society are possible . By the same token , differences in languages can make it quite difficult to communicate . For example , imagine you are in a foreign country where you do not know the language and the country citizens do not know yours . Worse yet , you forgot to bring your dictionary that translates their language into yours , and vice versa , and your iPhone battery has died . You become lost . How will you get help ?

What will you do ?

Is there any way to communicate your plight ?

As this scenario suggests , language is crucial to communication and thus to any society culture . Children learn language from their culture just as they learn about shaking hands , about gestures , and about the significance of the flag and other symbols . Humans have a capacity for language that no other animal species possesses . Our capacity for language in turn helps make our complex culture possible . Chapter The Elements of Culture 123

is a key symbol of any culture . Humans have capacity for language that no other animal species has , and children learn the language of their society just as they learn other aspects of their culture . Bill talk . In the United States , some people consider a common language so important that they advocate making English the official language of certain cities or states or even the whole country and banning bilingual education in the public schools ( Ray , 2007 ) Critics acknowledge the importance of English but allege that this movement smacks of prejudice and would help destroy ethnic . In 2009 , voters in Nashville , Tennessee , rejected a proposal that would have made English the city official language and required all city workers to speak in English rather than their native language ( Brown , 2009 ) Language , of course , can be spoken or written . One of the most important developments in the evolution of society was the creation of written language . Some of the preindustrial societies that anthropologists have studied have written language , while others do not , and in the remaining societies the written language consists 124 Chapter The Elements of Culture

mainly of pictures , not words . Figure The Presence of Written ( Percentage of Societies ) illustrates this variation with data from 186 preindustrial societies called the Standard Cultural Sample ( a famous data set compiled several decades ago by anthropologist George Murdock and colleagues from information that had been gathered on hundreds of preindustrial societies around the world ( Murdock White , 1969 ) In Figure The Presence of Written Language ( Percentage of Societies ) we see that only about of the societies have a written language , while about equal proportions have no language at all or only pictures . Figure The Presence of Written Language ( Percentage of Societies ) I I Source Data at Sample . To what extent does language influence how we think and how we perceive the social and physical worlds ?

The famous but controversial , named after two linguistic anthropologists , Edward and Benjamin Lee , argues that Chapter The Elements of Culture 125 people can not easily understand concepts and objects unless their language contains words for these items ( 1956 ) Language thus influences how we understand the world around us . For example , people in a country such as the United States that has many terms for different types of kisses ( buss , peck , smack , smooch , and soul ) are better able to appreciate these different types than people in a country such as Japan , which , as we saw earlier , only fairly recently developed the word for kiss . Another illustration of the hypothesis is seen in sexist language , in which the use of male nouns and pronouns shapes how we think about the world ( Miles , 2008 ) In older children books , words like fireman and mailman are common , along with pictures of men in these jobs , and critics say they send a message to children that these are male jobs , not female jobs . If a teacher tells a class , Every student should put his books under his desk , the teacher obviously means students of both sexes but may be sending a subtle message that boys matter more than girls . For these reasons , several guidebooks promote the use of language ( 1998 ) Table 31 Examples of Sexist Terms and Alternatives provides examples of sexist language and alternatives . Table Examples of Sexist Terms and Alternatives 126 Chapter The Elements of Culture

Term Businessman Fireman Chairman Policeman Mailman Mankind Waitress He ( as generic pronoun ) A professor should be devoted to his students Alternative Businessperson , executive Fire fighter Chair , chairperson Police officer Letter carrier , postal worker Humankind , people Artificial , synthetic Server He or she Professors should be devoted to their students The use of racist language also illustrates the hypothesis . An old saying goes , Sticks and stones may break my bones , but names will never hurt me . That may be true in theory but not in reality . Names can hurt , especially names that are racial slurs , which African Americans growing up before the era of the civil rights movement routinely heard . According to the hypothesis , the use of these words would have affected how whites perceived African Americans . More generally , the use of racist terms may reinforce racial prejudice and racial stereotypes . Sociology Making a Difference Overcoming Cultural and Ethnic Differences People from many different racial and ethnic backgrounds live in large countries such as the United States . Because of cultural differences and various Chapter The Elements of Culture 127

prejudices , it can be difficult for individuals from one background to interact with individuals from another background . Fortunately , a line of research , grounded in Contact theory and conducted by sociologists and social psychologists , suggests that interaction among individuals from different backgrounds can indeed help overcome tensions arising from their different cultures and any prejudices they may hold . This happens because such contact helps disconfirm stereotypes that people may hold of those from different backgrounds ( Dixon , 2006 Pettigrew 81 , 2005 ) Recent studies of college students provide additional evidence that social contact can help overcome cultural differences and prejudices . Because many students are randomly assigned to their roommates when they enter college , interracial roommates provide a natural experiment for studying the effects of social interaction on racial prejudice . Studies of such roommates find that whites with black roommates report lowered racial prejudice and greater numbers of interracial friendships with other students ( Levin , Sinclair , 2005 Shook . 2008 ) It is not easy to overcome cultural differences and prejudices , and studies also find that interracial college roommates often have to face many difficulties in overcoming the cultural differences and prejudices that existed before they started living together ( Shook , 2008 ) Yet the body of work supporting contact theory suggests that efforts that increase social interaction among people from different cultural and ethnic backgrounds in the long run will reduce racial and ethnic tensions . 128 Chapter The Elements of Culture

Norms Cultures differ widely in their , or standards and expectations for behaving . We already saw that the nature of drunken behavior depends on society expectations of how people should behave when drunk . Norms of drunken behavior influence how we behave when we drink too much . Norms are often divided into two types , i and informal norms . Formal norms , also called mores ( and laws , refer to the standards of behavior considered the most important in any society . Examples in the United States include traffic laws , criminal codes , and , in a college context , student behavior codes addressing such things as cheating and hate speech . Informal norms , also called and customs , refer to standards of behavior that are considered less important but still influence how we behave . Table manners are a common example of informal norms , as are such everyday behaviors as how we interact with a cashier and how we ride in an elevator . Many norms differ dramatically from one culture to the next . Some of the best evidence for cultural variation in norms comes from the study of sexual behavior ( 1976 ) Among the of East Africa , for example , women are expected to enjoy sex , while among the a few hundred miles away , women who enjoy sex are considered deviant . In , a small island off the coast of Ireland , sex is considered embarrassing and even disgusting men feel that intercourse drains their strength , while women consider it a burden . Even nudity is considered terrible , and people on keep their clothes on while they bathe . The situation is quite different in , a small island in the South Pacific . Here sex is considered very enjoyable , and it is the major subject of songs and stories . While many societies frown on homosexuality , others accept it . Among the of East Africa , for example , young warriors live Chapter The Elements of Culture 129

with each other and are not allowed to marry . During this time , they often have sex with younger boys , and this homosexuality is approved by their culture . Among the of New Guinea , young males live separately from females and engage in homosexual behavior for at least a decade . It is felt that the boys would be less masculine if they continued to live with their mothers and that the semen of older males helps young boys become strong and fierce ( 1976 ) Although many societies disapprove of homosexuality , other societies accept it . This difference illustrates the of culture for peoples attitudes . philippe Lesbian Gay Pride . Other evidence for cultural variation in norms comes from the study of how men and women are expected to behave in various societies . For example , many traditional societies are simple gathering societies . In most of these , men tend to hunt and women tend to gather . Many observers attribute this gender difference to at least two biological differences between the sexes . First , men tend to be bigger and stronger than women and are thus better suited for hunting . Second , women become pregnant and bear children 130 Chapter The Elements of Culture

and are less able to hunt . Yet a different pattern emerges in some societies . Among a group of Australian aborigines called the and a tribal society in the Philippines called the , both sexes hunt . After becoming pregnant , women continue to hunt for most of their pregnancy and resume hunting after their child is born ( Sargent , 2009 ) Some of the most interesting norms that differ by culture govern how people stand apart when they talk with each other ( Hall Hall , 2007 ) In the United States , people who are not intimates usually stand about three to four feet apart when they talk . If someone stands more closely to us , especially if we are of northern European heritage , we feel uncomfortable . Yet people in other Italy , France , Spain , and many of the nations of Latin America and the Middle feel uncomfortable if they were standing three to four feet apart . To them , this distance is too great and indicates that the people talking dislike each other . If a US native of British or Scandinavian heritage were talking with a member of one of these societies , they might well have trouble interacting , because at least one of them will be uncomfortable with the physical distance separating them . Rituals Different cultures also have different , or established procedures and ceremonies that often mark transitions in the life course . As such , rituals both reflect and transmit a culture norms and other elements from one generation to the next . Graduation ceremonies in colleges and universities are familiar examples of rituals . In many societies , rituals help signify one gender identity . For example , girls around the world undergo various types of initiation ceremonies to mark their transition to adulthood . Among the of , girls undergo a long initiation ceremony called the , in which girls learn Chapter The Elements of Culture 131

songs , dances , and secret terms that only women know ( Lewis , 1998 ) In some cultures , special ceremonies also mark a first menstrual period . Such ceremonies are largely absent in the United States , where a girls first period is a private matter . But in other cultures the first period is a cause for celebration involving gifts , music , and food ( 1997 ) Boys have their own initiation ceremonies , some of them involving circumcision . That said , the ways in which are done and the ceremonies accompanying them differ widely . In the United States , boys who are circumcised usually undergo a quick procedure in the hospital . If their parents are observant Jews , circumcision will be part of a religious ceremony , and a religious figure called will perform the circumcision . In contrast , circumcision among the of East Africa is used as a test of manhood . If a boy being circumcised shows signs of fear , he might well be ridiculed ( 1998 ) Are rituals more common in traditional societies than in industrial ones such as the United States ?

Consider the , studied by anthropologist Horace Miner more than 50 years ago ( Miner , 1956 ) In this society , many rituals have been developed to deal with the cultures fundamental belief that the human body is ugly and in danger of suffering many diseases . Reflecting this belief , every household has at least one shrine in which various rituals are performed to cleanse the body . Often these shrines contain magic potions acquired from medicine men . The are especially concerned about diseases of the mouth . Miner writes , Were it not for the rituals of the mouth , they believe that their teeth would fall out , their gums bleed , their jaws shrink , their friends desert them , and their lovers reject them ( 505 ) Many engage in and see a once or twice yearly . Spell backward and you will see that Miner was describing American culture . As his satire suggests , rituals are not limited to preindustrial societies . Instead , they function in many kinds of societies to mark transitions in the life course and to transmit the norms of the culture from one generation to the next . 132 Chapter The Elements of Culture

Changing Norms and Beliefs Our examples show that different cultures have different norms , even if they share other types of practices and beliefs . It is also true that norms change over time within a given culture . Two obvious examples here are hairstyles and clothing styles . When the Beatles first became popular in the early , their hair barely covered their ears , but parents of teenagers back then were aghast at how they looked . If anything , clothing styles change even more often than hairstyles . Hemlines go up , hemlines go down . Lapels become wider , lapels become narrower . This color is in , that color is out . Hold on to your clothes long enough , and eventually they may well end up back in style . Some norms may change over time within a given culture . In the early , the hair of the four members of the Beatles barely covered their ears , but many parents of US . teenagers were very critical of the length of their hair . Library of Congress public domain . Chapter The Elements of Culture 133

A more important topic on which norms have changed is abortion and birth control ( 1977 ) Despite the controversy surrounding abortion today , it was very common in the ancient world . Much later , medieval theologians generally felt that abortion was not murder if it occurred within the first several weeks after conception . This distinction was eliminated in 1869 , when Pope IX declared abortion at any time to be murder . In the United States , abortion was not illegal until 1828 , when New York state banned it to protect women from unskilled , and most other states followed suit by the end of the century . However , the sheer number of unsafe , illegal abortions over the next several decades helped fuel a demand for repeal of abortion laws that in turn helped lead to the Roe Wade Supreme Court decision in 1973 that generally legalized abortion during the first two . Contraception was also practiced in ancient times , only to be opposed by early Christianity . Over the centuries , scientific discoveries of the nature of the reproductive process led to more effective means of contraception and to greater calls for its use , despite legal bans on the distribution of information about contraception . In the early , Margaret Sanger , an American nurse , spearheaded the growing movement and helped open a clinic in Brooklyn in 1916 . She and two other women were arrested within 10 days , and Sanger and one other defendant were sentenced to 30 days in jail . Efforts by Sanger and other activists helped to change views on contraception over time , and finally , in 1965 , the US . Supreme Court ruled in 12 . Connecticut that contraception information could not be banned . As this brief summary illustrates , norms about contraception changed dramatically during the last century . Other types of cultural beliefs also change over time ( Percentage of People Who Sav Thev Would Vote for a Qualified African American for President and Figure Percentage of People Who Agree Women Should Take Care of Running Their Homes ) Since the , the US . public has changed its views 134 Chapter The Elements of Culture

about some important racial and gender issues . Figure Percentage of People Who Sav Thev Would Vote for a Qualified African American for President , taken from several years of the General Social Survey ( shows that the percentage of Americans who would vote for a qualified black person as president rose almost 20 points from the early to the middle of 1996 , when the stopped asking the question . If beliefs about voting for an African American had not changed , Barack Obama would almost certainly not have been elected in 2008 . Figure Percentage of People Who Agree Women Should Take Care of Running Their , also taken from several years of the , shows that the percentage saying that women should take care of running their homes and leave running the country to men declined from almost 36 in the early to only about 15 in 1998 , again , when the stopped asking the question . These two figures depict declining racial and gender prejudice in the United States during the past . Figure Percentage of People Who Say They Would Vote for a Qualified African American for President Source Data . from General Social Surveys , um um 1975 1977 1972 1922 1932 1985 was was was 1990 1991 1993 um 1995 Figure Percentage of People Who Agree Women Should Take Care of Running Their Homes Chapter The Elements of Culture 135

Source Data . from General Social Surveys , 197 1975 1977 1922 we was was was was was my 1991 1994 was ma my Values another important element of culture and involve judgments of what is good or bad and desirable or undesirable . A culture values shape its norms . In Japan , for example , a central value is group harmony . The Japanese place great emphasis on harmonious social relationships and dislike interpersonal conflict . Individuals are fairly unassertive by American standards , lest they be perceived as trying to force their will on others ( Schneider . 2010 ) When interpersonal disputes do arise , Japanese do their best to minimize conflict by trying to resolve the disputes amicably . Lawsuits are thus uncommon in one case involving disease and death from a river , some Japanese who dared to sue the company responsible for the mercury poisoning were considered bad citizens ( 1976 ) 136 Chapter The Elements of Culture

Individualism in the United States culture promotes competition and an emphasis on winning in the sports and business worlds and in other spheres of life . Accordingly , lawsuits over frivolous reasons are common and even expected . Clyde Robinson Courtroom BY . In the United States , of course , the situation is quite different . The American culture the rights of the individual and promotes competition in the business and sports worlds and in other areas of life . Lawsuits over the most frivolous of issues are quite common and even expected . Phrases like Look out for number one ! abound . If the Japanese value harmony and group feeling , Americans value competition and individualism . Because the Japanese value harmony , their norms frown on in interpersonal relationships and on lawsuits to correct perceived wrongs . Because Americans value and even thrive on competition , our norms Chapter The Elements of Culture 137

promote assertion in relationships and certainly promote the use of the law to address all kinds of problems . Percentage of People Who Think Competition Is Verv Beneficial illustrates this difference between the two nations cultures with data from the 2002 World Values Survey ( which was administered to random samples of the adult populations of more than 80 nations around the world . One question asked in these nations was , On a scale of one ( competition is good it stimulates people to work hard and develop new ideas ) to ten ( competition is harmful it brings out the worst in people ) please indicate your views on Percentage of People Who Think Competition Is Verv Beneficial shows the percentages of Americans and Japanese who responded with a one or two to this question , indicating they think competition is very beneficial . Americans are about three times as likely as Japanese to favor competition . Figure Percentage of People Who Think Competition Is Very Beneficial 45 40 Source Data . 35 from World , In Values 25 Survey , 20 Slates Japan my The Japanese value system is a bit of an anomaly , because Japan is an industrial nation with very traditional influences . Its emphasis on group harmony and community is more usually thought of as a value found in traditional societies , while the US . emphasis on individuality is more usually thought of as a value found in industrial cultures . Anthropologist David ( 1998 , describes 138 Chapter The Elements of Culture

this difference as follows The heart of the difference between the modern world and the traditional one is that in traditional societies people are a valuable resource and the between them are carefully tended in modern society things are the valuables and people are all too often treated as In industrial societies , continues , individualism and the rights of the individual are celebrated and any one person obligations to the larger community are weakened . Individual achievement becomes more important than values such as kindness , compassion , and generosity . Other scholars take a less bleak view of industrial society , where they say the spirit of community still lives even as individualism is extolled ( Sullivan , 1985 ) In American society , these two simultaneous values sometimes create tension . In , for example , people view themselves as rugged individuals who want to control their own fate . At the same time , they have strong ties to families , relatives , and their neighbors . Thus their sense of independence conflicts with their need for dependence on others ( 1976 ) The Work Ethic Another important value in the American culture is the work ethic . By the century , Americans had come to view hard work not just as something that had to be done but as something that was morally good to do ( 2000 ) The commitment to the work ethic remains strong today in the 2008 General Social Survey , 72 of respondents said they would continue to work even if they got enough money to live as comfortably as they would like for the rest of their lives . evidence supports the importance of the work ethic in the United States . Using earlier World Values Survey data , Figure Percentage of People Who Take a Great Deal of Pride in Their Work presents the percentage of people in United Chapter The Elements of Culture 139

States and three other nations from different parts of the , Poland , and take a great deal of pride in their work . More than 85 of Americans feel this way , compared to much lower proportions of people in the other three nations . Figure Percentage of People Who Take a Great Deal of Pride in Their Work Unwed Sure Maxim um Source Data . from World Values Survey , an 60 Closely related to the work ethic is the belief that if people work hard enough , they will be successful . Here again the American culture is especially thought to promote the idea that people can pull themselves up by their bootstraps if they work hard enough . The asked whether success results from hard work or from luck and connections . Figure Percentage of People Who Think Hard Work Brings Success presents the proportions of people in the four nations just examined who most strongly thought that hard work brings success . Once again we see evidence of an important aspect of the American culture , as US . residents were especially likely to think that hard work brings success . Figure Percentage of People Who Think Hard Work Brings Success 140 Chapter The Elements of Culture

Source Data from World Values Survey , 1997 . uma Maxim If Americans believe hard work brings success , then they should be more likely than people in most other nations to believe that poverty stems from not working hard enough . True or false , this belief is an example of the ideology introduced in Chapter Sociology and the Sociological Perspective . Percentage of People Who Attribute to Laziness and Lack of Willpower presents percentages of respondents who said the most important reason people are poor is laziness and lack of As expected , Americans are much more likely to attribute poverty to not working hard enough . Figure Percentage of People Who Attribute Poverty to Laziness and Lack of Willpower Source Data su from World Values an Survey , 1997 . Percentage Slates Sweden Spain Russia We could discuss many other values , but an important one concerns how much a society values women employment outside the home . Chapter The Elements of Culture 141

The asked respondents whether they agree that when jobs are scarce men should have more right to a job than Percentage of People Who Disagree That Men Have More to a Job Than Women When Jobs Are Scarce shows that US . residents are more likely than those in nations with more traditional views of women to disagree with this statement . Figure Percentage of People Who Disagree That Men Have More Right to a Job Than Women When Jobs Are Scarce on an Source Data . from World Values Survey , an on as Slaves we ( Inna Japan Artifacts The last element of culture is the artifacts , or material objects , that constitute a society material culture . In the most simple societies , artifacts are largely limited to a few tools , the huts people live in , and the clothing they wear . One of the most important inventions in the evolution of society was the wheel . Figure Primary Means of Moving Heavy Loads shows that very few of the societies in the use wheels to move heavy loads over land , while the majority use human power and about use pack animals . Figure Primary Means of Moving Heavy Loads 142 Chapter The Elements of Culture

I Human I Source Data I Wheel from Standard at Sample . Although the wheel was a great invention , artifacts are much more numerous and complex in industrial societies . Because of technological advances during the past two decades , many such societies today may be said to have a wireless culture , as smartphones , and laptops , and devices now dominate so much of modern life . The artifacts associated with this culture were unknown a generation ago . Technological development created these artifacts and new language to describe them and the functions they perform . Today wireless artifacts in turn help reinforce our own commitment to wireless technology as a way of life , if only because children are now growing up with them , often even before they can read and write . Chapter The Elements of Culture 143

The iPhone is just one of the many notable cultural artifacts in wireless world . Technological development created these artifacts and new language to describe them and their example , There an app for that ! Philip Brooks iPhone . Sometimes people in one society may find it difficult to understand the artifacts that are an important part of another society culture . If a member of a tribal society who had never seen a cell phone , or who had never even used batteries or electricity , were somehow to visit the United States , she or he would obviously have no idea of what a cell phone was or of its importance in almost everything we do these days . Conversely , if we were to visit that persons society , we might not appreciate the importance of some of its artifacts . In this regard , consider once again India cows , discussed in the news article that began this chapter . As the article mentioned , people from India consider cows holy , and they let cows roam the streets of many cities . In a nation where hunger is so rampant , such cow worship is difficult to understand , at least to Americans , because a ready source of meat is being ignored . Anthropologist Marvin Harris ( 1974 ) advanced a practical explanation for India cow worship . Millions of Indians are peasants who rely on their farms for their food and thus their existence . Oxen and water buffalo , not tractors , are the way they plow their fields . If 144 Chapter The Elements of Culture

their ox falls sick or dies , farmers may lose their farms . Because , as Harris observes , oxen are made by cows , it thus becomes essential to preserve cows at all costs . In India , cows also act as an essential source of fertilizer , to the tune of 700 million tons of manure annually , about half of which is used for fertilizer and the other half of which is used as fuel for cooking . Cow manure is also mixed with water and used as flooring material over dirt floors in Indian households . For all of these reasons , cow worship is not so puzzling after all , because it helps preserve animals that are very important for India economy and other aspects of its way of life . According to anthropologist Marvin Harris , cows are worshipped in India because they are such an important part of India agricultural economy . Francisco Martins Cow in Mumbai . If Indians exalt cows , many Jews and Muslims feel the opposite about pigs they refuse to eat any product made from pigs and so obey an injunction from the Old Testament of the Bible and from the . Harris thinks this injunction existed because pig farming in Chapter The Elements of Culture 145

ancient times would have threatened the ecology of the Middle East . Sheep and cattle eat primarily grass , while pigs eat foods that people eat , such as nuts , fruits , and especially grains . In another problem , pigs do not provide milk and are much more difficult to herd than sheep or cattle . Next , pigs do not thrive well in the hot , dry climate in which the people of the Old Testament and lived . Finally , sheep and cattle were a source of food back then because beyond their own meat they provided milk , cheese , and manure , and cattle were also used for plowing . In contrast , pigs would have provided only their own meat . Because sheep and cattle were more versatile in all of these ways , and because of the other problems pigs would have posed , it made sense for the eating of pork to be prohibited . In contrast to Jews and Muslims , at least one society , the of the mountains of New Guinea , is characterized by pig love . Here pigs are held in the highest regard . The sleep next to pigs , give them names and talk to them , feed them table scraps , and once or twice every generation have a mass pig sacrifice that is intended to ensure the future health and welfare of society . Harris explains their love of pigs by noting that their climate is ideally suited to raising pigs , which are an important source of meat for the . Because too many pigs would overrun the , their periodic pig sacrifices help keep the pig population to manageable levels . Pig love thus makes as much sense for the as pig hatred did for people in the time of the Old Testament and the . 146 Chapter The Elements of Culture

The major elements of culture are symbols , language , values , and artifacts . Language makes effective social interaction possible and influences how people conceive of concepts and objects . Major values that distinguish the United States include individualism , competition , and a commitment to the work ethic . How and why does the development of language illustrate the importance of culture and provide evidence for the sociological perspective ?

Some people say the United States is too individualistic and competitive , while other people say these values are part of what makes America Chapter The Elements of Culture 147 great . What do you think ?

Why ?

References , 1998 ) Gestures The dos and taboos of body language around the world . New York , NY Wiley . Sullivan , 1985 ) Habits of the heart Individualism and commitment in American life . Berkeley University of California Press . Sargent , 2009 ) Gender in perspective ( Upper Saddle River , Prentice Hall . Brown , 2009 , January 24 ) Nashville voters reject a proposal for . The New York Times , 1977 ) Sin , sickness , and sanity A history of sexual attitudes . New York , NY New American Library . Dixon , 2006 ) The ties that bind and those that do Toward reconciling group threat and contact theories of prejudice . Social Forces , 84 , 1976 ) Deviance A perspective . Park , CA Cummings . 1976 ) Everything in its path Destruction of community in the Buffalo Creek flood . New York , NY Simon and . A . 2000 ) My job , my self Work and the creation of the modern individual . New York , NY . Hall , Hall , 2007 ) The sounds of silence . In ( Ed ) Down to earth sociology Introductory readings ( New York , NY Free Press . Harris , 1974 ) Cows , pigs , wars , and witches The riddles of culture . New York , NY Vintage Books . 1997 ) Menstruation and menopause Blood rites . In 148 Chapter The Elements of Culture

( Ed . Deviant behavior ( Levin , Sinclair , 2005 ) The effect of university roommate contact on ethnic attitudes and behavior . Journal of Experimental Social Psychology , 41 , 1998 ) The dictionary of usage A guide to nondiscriminatory language . Phoenix , AZ Oryx Press . 1998 ) Tribal wisdom . In ( Ed . Sociology ( Hill . Miles , 2008 ) Language and sexism . New York , NY Cambridge University Press . Miner , 1956 ) Body ritual among the Anthropologist , 58 , Murdock , White , 1969 ) Standard sample . Ethnology , Pettigrew , 2005 ) contact hypothesis Its history and influence . In , On the nature of prejudice Fifty years after ( MA . Ray , 2007 ) Politics over official language in the United States . International Studies , 44 , Schneider , A . 2010 ) Global sociology Introducing five contemporary societies ( New York , NY . Shook , 2008 ) Interracial roommate relationships An experimental test of the contact hypothesis . Psychological Science , 19 , Shook , 2008 ) Roommate relationships A comparison of interracial and living situations . Group Processes Relations , 11 , 1976 ) Litigation and moral consciousness in Japan An interpretive analysis of four Japanese pollution suits . Law and Society Review , 10 , 1956 ) Language , thought and reality . Cambridge , MA MIT Press . Chapter The Elements of Culture 149

Adapted from Chapter from Sociology by the University of Minnesota under the Creative Commons International License , except where otherwise noted . 150 Chapter The Elements of Culture